As the Nigerian music industry joined the rest of the world to commemorate this year’s International Women’s Day with the theme, Embrace Equity, Africa’s leading music streaming and download platform, Boomplay, exemplified this by celebrating its rich ensemble of women achievers, who are leading the charge for groundbreaking achievements in the industry.
For decades, women have been making significant contributions and developing various music genres; their influence and impact within and outside the music industry cannot be understated. However, the industry is already known for its gender disparity, female musicians, producers, and label executives continue to be underrepresented, while the gender pay gap widens.
Unwavering in drumming awareness for women’s inclusion and equity, the platform is driven to enable a more inclusive music industry that supports and promotes women’s work, giving sufficient attention to female artists and celebrating their achievements.
With a diverse music catalogue of 95 million songs from across the continent and beyond and as a key player in the music ecosystem, Boomplay exemplifies its message for gender equity by boasting a gender-balanced workforce of women-led leadership in various management and other levels.
The role of women in music has evolved significantly over the years, from being primarily relegated to the background to becoming powerful forces in their own right. Atop an increasing list of monumental achievements recorded on the scene, artists such as, Simi, Mercy Chinwo, and Ayra Starr scored streaming milestones on the site emerging as top female streamers on the platform’s widely revered 2022 Recap.
Notably, artist promotion is one of its numerous offerings, giving artists a range of resources and initiatives to promote their music and the tools needed to succeed. With dedicated playlists and channels that promote female artist works, giving them greater visibility and exposure; this has helped to level the playing field by allowing them reach new audiences, gain recognition for their work, and create opportunities to succeed.
Also facilitating several collaborations, including partnering with content creation platform, Splice, to spotlight music producers, rising female producers like Dunnie were also enlisted.
Boomplay partnered with Tiwa Savage, in the execution of an acclaimed performance at an iconic Bus Park in Lagos to support her music campaign.
In 2022, the brand also worked with Onos Ariyo for her New Dimension concert in Lagos. Promoting collaboration and networking is clearly helping to create a more inclusive and diverse music industry where all artists can succeed within the ecosystem regardless of gender.
Director of Artiste and Media Relations, Boomplay, Tosin Sorinola, revealed that they are committed to amplifying women’s voices across the continent, adding that there are plans to unveil more initiatives skewed towards developing, promoting and celebrating women in the industry, in front and behind the scenes.
