SquirrelPR, a media relations tool that connects corporate communications officers and Public Relations agencies to thousands of journalists across Africa has been launched in Lagos.
SquirrelPR offers a suite of services that drives the efficient delivery of media relations engagements including press distribution, events coordination tool, regular messaging, as well as analytical tools for media content tracking and reporting.
At the official launch of the service in Lagos, the co-founder of SquirrelPR, James Ezechukwu, said the solution is the first PR DIY tool in Africa specifically developed for media managers to enhance their productivity.
He said: “SquirrelPR hopes to redefine the way PR agencies and media relations officers approach their job. We are optimistic that this technology will revolutionise the media relations sub-sector. This is a simple, easy-to-use solution that any media manager will find invaluable in their day-to-day operations.
“At the heart of SquirrelPR is the ability to deepen the relationship between the media manager and his main constituency – the journalists.”
The solution includes a press distribution feature that offers a dynamic and rich media database for media managers to distribute press releases to a large and diverse network of practicing journalists in Africa in a few clicks.
Media managers can also deploy SquirrelPR to ease the press conference or media planning process by leveraging the smart conference-planning tool automated to manage invitations, and monitor responses in real-time while coordinating attendance.
SquirrelPR’s most intuitive feature also includes a monitoring tool that allows users to deploy media intelligence and track publications across the web in a few clicks.
The platform has aggregated over 600 active and practicing journalists so far, allowing users to discover them and pitch stories to them individually while sharing important press communications through a messaging feature.
Ezechuwku, who is also the Chief Technology Officer of SquirrelPR, reiterated that the technology will play a critical role in media relations management across industries as it leverages unique and evolving technology that brings to the fore the core values necessary for relationship management.