Henkel said it would continue to invest in talent development and create sustainable employment opportunities for all.
Speaking in Lagos at a recent event held to celebrate the top five Idol contestants, Managing Director, Henkel, Rajat Kapur noted that as part of their commitment towards developing and empowering youths and celebrating talents in the country, they would continually support activities that hone talent and provide employment for young people.
The German multinational said they aim to foster long-term growth and make a meaningful difference in the lives of Nigerians, thereby solidifying its position as a brand that truly cares about the country and its people.
Speaking further, he said a key objective with any of their sponsorships, including BBN, Nigerian Idol or MBGN, is to enrich lives and empower young Nigerians; as they believe through these platforms, youths can build their careers and get propelled to instant stardom.
Head of Marketing, Henkel, Ivie Akalu, emphasising their commitment to supporting young creatives, said they came together to celebrate the showmanship of budding talents who, through sheer hard work, discipline, and a sense of dedication, have enrolled themselves among the outstanding talents of the Nigerian music industry.
“By this partnership, we are highlighting our brand’s predilection for excellence and promoting the same, especially among Nigerian youths who aspire to reach for the top. It aligns perfectly with our core values of innovation, growth, and social responsibility. Through this partnership, we always aim to empower and inspire young Nigerians to pursue their dreams.”
The finalists, Ose Daniel, Goodness, Victory, Precious Mac and Quest, were celebrated amidst high-profile guests present.
