This year’s World Public Relations (PR) Day, which honours the influence and impact of public relations, holds on July 16.
PR practitioners from around the world will come together to commemorate the occasion, fostering collaboration, knowledge sharing and recognition of the profession’s value to management and society.
With the theme, ‘Harnessing the Power of Public Relations’, World PR Day 2023 aims to shed light on the extensive reach and potential of public relations in shaping industries, governments and brands.
This annual event serves as a platform for PR practitioners to showcase the dynamic practice of the profession, share insights and discuss strategies for overcoming industry challenges.
The significance of World PR Day lies in its ability to unite professionals from diverse backgrounds and regions. Thousands of practitioners from various continents have convened in previous years, contributing to a shared global understanding of PR best practices. The event provides an opportunity for practitioners to leverage their collective knowledge and experiences, ultimately strengthening the profession on a global scale.
Founder and Convener of World PR Day, Ayeni Adekunle, emphasised the transformative power of public relations, saying: “PR is more than a terribly misunderstood practice; it is a strategic aspect of business and governance. It plays a crucial role in building relationships, achieving business objectives and preventing crises that could jeopardise companies or even lead nations to war. It shapes public opinion and creates a world where communication is intentional, credible, positive, powerful and has a developmental influence. A world we would be proud of.”
This year’s celebration will feature an array of activities, including seminars, workshops, fireside chats and physical events hosted by esteemed PR associations and thought leaders.
These events will delve into strategies for maximising the effectiveness of PR, measuring its impact and navigating industry challenges.
World PR Day 2023 will also be driven by social media conversations, with practitioners sharing their favourite moments on the job, highlighting their most impactful campaigns and participating in various interactive discussions using the hashtags #WPRD2023 and #WorldPRday.
Participating organisations include the Public Relations and Communications Association (PRCA), the Chartered Institute of Public Relations (CIPR), GLG Communications, PRWeek, African Communications Week and the International Communications Consultancy Organisation (ICCO), among others.
World PR Day Committee Advisor and Managing Partner at Wadds Inc, Stephen Waddington, highlighted the importance of the event, stating: “The significance of a global event such as this cannot be overemphasised. It reflects the work we have to do as practitioners in this industry. Just as in previous years, we hope all stakeholders globally will lend a voice to share their opinions. Together we can stake a claim for the impact of the profession.”